Research has shown that innovating your business model can create up to 25 times the competitive advantage compared to product and process innovation. However, only 17% of the companies have looked at their business model and compared it with the competitors.

High performing organizations are able to manage business models. Thus, the course focuses on managerial issues and challenges an established organization face when wanting to manage and innovate business models. Among the dilemmas are that a short and long term perspective has to be applied and that today’s business model is not tomorrows’ answer. Yet, another dilemma, is a central discussion whether a business model is a subject or an object, meaning what are the managerial challenges if a business model is the core logic of a business and therefore not tangible.

The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a ‘back of the napkin’ sketch without  the fuzziness (and coffee rings).

What will the course cover?

Module 1: Understanding Business Model Canvas (BMC)

  • What’s the Business Model Canvas?
  • How do I get started?

Module 2: Matching your customer segment to your value proposition to achieve a lucrative revenue stream.

  • Customer Segments
  • Value Propositions

Module 3: Build the channels that lead customers into the revenue streams

  • Channels
  • Revenue Streams
  • Customer Relationships

Module 4: Mapping Key Partners to Key Activities and Key Activities that drives the accrual of Key Resources

  • Key Activities
  • Key Resources
  • Key Partnerships
  • Cost Structure

Module 5: Applications, Analysis & Next Steps

Who is your coach?

Lieutenant Colonel (ret.) Signal Corps, CEO and founder of Gold Career, Business Development Manager at NGsoft and Aurora, Business mentor at Goren Business Solutions.

Kobi is responsible for the existence of many professional training centers in various sectors such as: Mechanics, Electronics and Hi-Tech and took part in many projects in peripheral areas, resulting in the successful integration of thousands of people into technological work places.

Kobi holds a B.A. in Business Administration and he is a Practical Electronic Engineer.

Kobi has over 12 years of experience in Entrepreneurship, Business Development and Sales, mentoring early stage Start-ups and leading the business activity of GVI.

Which teaching method is applied?

eClasses (Online coaching) eConversations (Live instructor training)
4 weeks: 20 hours 4 weeks: 8 hours


Our innovation courses are designed based on the learning curve as shown in the chart below:

the learning curve

IBI Blended eLearning was designed to achieve a good balance between group learning and real time discussion, self-study and interactive learning, which is conducted by competence based teachers and experts to completely replace classroom training.

Innovation coach_training method_IBI Global


IBI Online Teaching Method | Explanation Video