In today’s highly competitive and uncertain market environment, product and service development must incorporate innovative values.
What will you benefit from this course?
- Identify and assess customer opportunities
- Generate and evaluate new product and service concepts
- Design services and customer experiences
- Evaluate product development economics
What will you cover?
Module 1: Sources for idea generation
- Great ideas
- Brainstorming common rules
- Research on brainstorming and creativity
- Concept sketches and sketch modeling
- Concept generation process
- External and internal search – brainstorming
- Concept generation – example of combining ideas
- Concept of down selection
Module 2: Creative Barriers
- Experience
- Assumptions
- Judgments
- Thinking Patterns
- Right Answer Syndrome
- Fear of Failure
Module 3: Creative enhancement methods
- Brainstorming
- Lateral thinking
- “Six thinking hat”
- Mind mapping
- Random stimulation
Module 4: Design of services and customer experience
- Services experience cycles
- Real-world group project:
– Analysis and concept development
– Map out the customer experience cycle for your project idea
– Think of innovation opportunities that stem from that cycle
Who is your coach?
Which teaching method should be applied?
| eClasses (Online coaching) | eConversations (Live instructor training) |
| 4 weeks: 20 hours | 4 weeks: 8 hours |
Our courses are designed according to the learning curve illustrated in the chart below:
IBI Blended eLearning is designed to achieve an optimal balance between group learning, real-time discussions, self-study, and interactive learning. This approach is facilitated by competent teachers and experts, aiming to fully replace traditional classroom training.
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IBI Online Teaching Method | Explanation Video