ACHIEVING PRODUCT-MARKET FIT | JEFFREY NAH | FROM SINGAPORE

product-market fit
Product-market fit is essential for any startup; without it, a concept is likely to fail. However, defining product-market fit can be challenging, as it requires time and a deep understanding of the target market.
Achieving good product-market fit means offering a product that meets your customers’ needs, making it much easier to convince them to buy. Without a thorough understanding of product-market fit, you’re essentially guessing.

What will you cover in this course?

Module 1: What is product market fit?

  • What is Fit?
  • What is the Customer Value Model?
  • Determine your target customer
  • Identify underserved customer needs

Module 2: The 4 Step Model to Figure out your PMF Strategy

  • Define
  • Measure
  • Breakdown
  • Maximize

Module 3: Finding product market fit

  • Define the decision making, schedule, market opportunity and product value,
  • Using personas, use cases, market status and development, market description, market segments, and total available market.
  • Identify target markets
  • Apply competitive research and analysis
  • Write product positioning
  • Conduct strengths, weaknesses, opportunities and threats analysis

 

Who is your coach?

Jeffrey Nah lectures on Technopreneurship and Innovation at Nanyang Technological University in Singapore as well as consult with SMEs on innovation, internationalization, leadership & talent development to drive business growth and expansion.

Jeff is a mentor with Singapore Management University (SMU) Institute of Innovation & Entrepreneurship. He is also a judge at SMU’s Lee Kuan Yew Global Business Plan 2017 competition, as well as the online startup community platform, Startup-O.

 

Which teaching method should be applied? 

eClasses
(Online coaching)
eConversations
(Live instructor training)
3 weeks: 15 hours 3 weeks: 6 hours

 

Our courses are designed according to the learning curve illustrated in the chart below:

 

the learning curve

 

IBI Blended eLearning is designed to achieve an optimal balance between group learning, real-time discussions, self-study, and interactive learning. This approach is facilitated by competent teachers and experts, aiming to fully replace traditional classroom training.

Innovation coach_training method_IBI Global

IBI Online Teaching Method | Explanation Video