A go-to-market strategy (GTM) is an action plan that outlines repeatable and scalable processes for how a company acquires, retains, and grows its customer base.
Developing a GTM strategy is crucial for any successful business. However, one common mistake business owners make is believing their product is for everyone. In reality, to achieve success in marketing, they need to clearly define their target markets. Failing to do so can confuse the market and negatively impact sales.
What will you cover in this course?
Module 1: Define your business
- Defining the problem you solve
- Sizing the market
- Defining your product/ solution
- Determining your revenue model
- Describing why you will win in the market
Module 2: Understand your market
- Understand customers and trends
- How you rank vs. competitors
- Knowing the threats of substitutes
Module 3: Taking your products to the market
- Defining your points of differentiation
- Branding and marketing your products
- Pricing your products
- Selling your products
Module 4: Managing your business
- Determining your personnel model
- Leading the organization
- Administration
Module 5: Projecting your financials
- Financial forecasts
- Capital requirements
- Financial risks
Who is your coach?
Robin Nguyen is the CEO of IBI, his brainchild. He has combined his background in business development and marketing with his passion for and knowledge of education and training. This unique blend has made him a capable trainer in Business Development, Customer Service Management, Marketing Strategy, and eLearning development.
Which teaching method should be applied?
| eClasses (Online coaching) |
eConversations (Live instructor training) |
| 5 weeks: 25 hours | 5 weeks: 10 hours |
Our courses are designed according to the learning curve illustrated in the chart below:
IBI Blended eLearning is designed to achieve an optimal balance between group learning, real-time discussions, self-study, and interactive learning. This approach is facilitated by competent teachers and experts, aiming to fully replace traditional classroom training.
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IBI Online Teaching Method | Explanation Video