Situation: A European company aimed to expand its business into Southeast Asian (SEA) markets, specifically Vietnam and Thailand. However, they faced challenges in understanding the local business cultures and needed to redefine key market segments and competitors to establish long-term value propositions and pricing strategies.
Solution: We provided a go-to-market strategy course from our innovation curriculum, along with in-depth market and competitive landscape analysis. This comprehensive approach helped the company gain a clearer understanding of the SEA markets.
Result: The senior managers became confident in addressing their previous challenges and successfully reshaped their business strategies, positioning themselves to conquer the SEA markets.