Money (though extremely important) is not the most important asset anymore — actionable intelligence is. And human intelligence is still important, but it’s not enough on its own. A company needs to create a business intelligence framework that is based on human intelligence but paired with digital intelligence.

Digital transformation is essentially business transformation that comes about as a response to changes in customer behavior. The changes in customer demands due to rapidly advancing technology, and the shift in how they access information, products and services.

However, studies show that more than 70% of the digital transformation implementations fail. More dangerous, 17% of failures jeopardize even the existence of  companies. The key reasons of the mentioned failures is because of non-performant and disengaging culture or non-collaborative behaviors in a company. So the best way to make a digital transformation successful is preparing your employees with the right mindset and a supportive culture! It's training!

This course was designed and developed by Axiobit, Ireland and IBI promising to be one of the most qualified courses to help companies determine how to transform properly through understanding whether your current processes, procedures, operating models and organizational structures are still relevant.


What you will cover?


Module 1: Understanding digital transformation 

  • What is digital transformamtion?
  • The theoretical and practical framework
  • How technology changes business?
  • How technology makes the difference?
  • Case study


Module 2: From customer experience to value proposition

  • Techniques to help you truly understand your customers 
  • The competitive life cycle in detail
  • How to use big data to win customers, beat competitors, and boost profits
  • Business model canvas and other visual artefacts
  • Developing a winning value proposition 


Module 3: Innovating the business strategy 

  • Design thinking methodology
  • Mapping process, rules and decisions
  • Design sprint practice
  • Prototyping
  • Case studies


Module 4: Building a disruptive business model

  • Hot topics by industries
  • Case studies and trends in banking and finance
  • Case studies in Ennergy and Utilities, Telco, Pharma and Retails.
  • Disruptive business model
  • Designing the innovation accelerator


Which teaching method to be applied? 


eClasses (Online coaching) eConversations (Live instructor training)
8 weeks: 40 hours 
8 weeks: 16 hours 


IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.



IBI Online Teaching Method | Explanation Video







The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.