When focusing upon successful B2B relationship selling, you really only need to focus upon two key strategies: 1. Closed loop marketing; 2. Establishing Good Feelings; 3. Providing Great Customer Service.


When focusing upon successful B2B relationship selling, you really only need to focus upon two key strategies.

  1.   Closed loop marketing
  2.   Establishing Good Feelings
  3.   Providing Great Customer Service

How to deploy the above factors is the question that IBI can help you discover.

Who should attend?

Account manager/executives from different kinds of industries such as: advertising, tele - communication, distribution, education….


  -  Learn how to get your value figured out
  -  Discuss how to decide who fits your model
  -  Understand your strengths, and focus on them.
  -  Discuss how to prospect to warm leads and more probable-prospective customers
  -  Learn how to create systems and tools to track revenues, profits, expenses, and other metrics


Teaching methodology: IBI exclusive teaching methodology, the project-focused system (PFS), is a comprehensive resource addressing all key aspects of Business Teaching. This methodology is considered as the innovation based on the cream and strengths of well-known international methodologies such as the project-based learning, The case method and the hands-on teaching.


Delivery Method: 

  • On-site at your local or 
  • Online as follows: 
eClasses (Online coaching) eConversations (Live instructor training)
5 weeks: 25 hours  5 weeks: 10 hours 


The learning sequence:

Our platform was built to bring of all in class activities into our eLearning, in an attempt to draw attention to the important considerations within a complex system. The design of e-learning resources requires understandings in education, multimedia content, resource publication, and electronic technologies. The sophistication of the task is highlighted by our teams:

The chart shows a web-enhanced case-based activity in an IBI course with the requirement for the students to go through detailed and diverse procedures which shows the flow of a typical online case-based learning sequence in the course. The online activities were varied: web searching, reading of online resources, quizzes, learning games and group discussions…Many of the eLearning lessons activities are carried out independently integrated in our self-paced learning programs - eClasses but students’ performance is closely monitored by the teacher and contributed to course grades.
The activity sequence in Learning Activities Management System (LAMS) allowed the activities to become more structured in the following manner. The course is structured into different modules and lessons so that students learn them in order together with working with the suggested online resources and the links to the resources were placed in the LAMS sequence. 
Students learn and finish each lesson and when they feel that they are fully learned, they click the ‘next’ button to go to the next lesson and then the mini test when they have finished a whole module for the progressing analytics and evaluation. The students learn through the case materials, quizzes on comprehension and the associated questions…then they can submit their questions and exercises to the instructor who will receive students’ answers and exercises also through the same system.
The topics of the module will be further discussed in the live classroom training - eConversations, with various answers being compared and contrasted. Students then rethink about their own solutions. A learning project will be assigned after that for them to work in group to really comprehend and absorb the knowledge and skills.


Please sign up to see a free trial


IBI virtual blended English language and Business skills courses offer you the advantages of live classroom training (eConversations) designed in concert with the cost-effectiveness and flexibility of self-paced learning (eClasses) with the aim of completely replacing classroom training and improving learning retention at the highest level.