POSITIONING & PRICING STRATEGY

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy.

One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion.


What you will cover?
 

Module 1: Positioning Strategies


•    Positioning versus Differentiation
•    The Positioning Process          
•    Customer Value and Positioning
•    Key Variables for Positioning
•    Positioning and How to Price Your Product


Module 2: Pricing strategies


•    More Classic Pricing Frameworks
•    Innovative Pricing Strategies: Perfecting the Price
•    More Innovative Pricing Strategies

 

Which teaching method is applied?
 

IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.
 

eClasses (Online coaching) eConversations (Live instructor training)
5 weeks: 25 hours  5 weeks: 10 hours 

 

IBI Online Teaching Method | Explanation Video

 

 

THE CHALLENGES OF BUSINESS INNOVATION

The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.