CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY

Managing relationships with customers has become a critical organizational competency. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies.

This course will teach you how to select the right tools for your business-- so it can grow today--and on into the future. Lagging means lost customers, which means damage to the bottom line. But how do you not lag when customers are moving lightning fast to demand constant changes in the speed to complete their transactions? How do you keep your customers when the move to another company is nothing more than a mouse click and a minute away?
 

What you will cover?
 

Module 1 - Overview of CRM

Module 2 - Developing a Customer Strategy

Module 3 - Customer Lifecycle Management and Lifetime Value

Module 4 - CRM Technology

Module 5 - Operational CRM

Module 6 - Analytical CRM

Module 7 - Collaborative CRM

Module 8 - CRM Project Management

Module 9 - Building a Business Case for CRM

 

Which teaching method is applied?
 

IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.
 

eClasses (Online coaching) eConversations (Live instructor training)
5 weeks: 25 hours  5 weeks: 10 hours 

 

IBI Online Teaching Method | Explanation Video

 

 

THE CHALLENGES OF BUSINESS INNOVATION

The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.