CREATIVITY IN PRODUCT/ SERVICE INNOVATION | HANS WEEMAES | FROM S. KOREA

In today's highly competitive and uncertain market environment, product or service development must not only satisfy the quality and speed of production, but it must ensure that products or services themselves have included innovative values.

Creativity in product/ service innovation describes a new technique for improving the creativity process in product/ service design.

 

What will you benefit from this course? 
 

  • Identify and assess customer opportunities
     
  • Generate and evaluate new product and service concepts
     
  • Design services and customer experiences
     
  • Evaluate product development economics

 

What will you cover?


Module 1: Sources for idea generation

 

  • Great ideas
     
  • Brainstorming common rules
     
  • Research on brainstorming and creativity
     
  • Concept sketches and sketch modeling
     
  • Concept generation process
     
  • External and internal search – brainstorming
     
  • Concept generation – example of combining ideas
     
  • Concept of down selection



Module 2: Creative Barriers
 

  • Experience
     
  • Assumptions
     
  • Judgments
     
  • Thinking Patterns
     
  • Right Answer Syndrome
     
  • Fear of Failure
     


Module 3: Creative enhancement methods
 

  • Brainstorming 
     
  • Lateral thinking 
     
  • "Six thinking hat"
     
  • Mind mapping 
     
  • Random stimulation 

     

Module 4: Design of services and customer experience
 

  • Services experience cycles
     
  • Real-world group project:

-  Analysis and concept development

-  Map out the customer experience cycle for your project idea

-  Think of innovation opportunities that stem from that cycle

 

Who is the coach? 

Hans

Hans Weemaes, listen to his introduction: 

 

Which teaching method to be applied? 

eClasses (Online coaching) eConversations (Live instructor training)
4 weeks: 20 hours 
4 weeks: 8 hours 
 


IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.
 

 

IBI Online Teaching Method | Explanation Video

 

 

 

THE CHALLENGES OF BUSINESS INNOVATION

The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.