Go-to-market strategy (GTM) is an action plan that describes repeatable and scalable processes for how a company acquires, retains, and grows customers.

Developing a go-to-market strategy is an essential step for any successful business. However, one of the biggest mistakes business owners often make is in believing that their product is for everyone. In reality, to have any success in marketing a product they need to define its target markets, as to do otherwise can confuse the market and actually impact negatively on sales.

What will you cover in this course?

Module 1: Define your business 

  • Defining the problem you solve 
  • Sizing the market 
  • Defining your product/ solution
  • Determining your revenue model
  • Describing why you will win in the market


Module 2: Understand your market

  • Understand customers and trends
  • How you rank vs. competitors
  • Knowing the threats of substitutes


Module 3: Taking your products to the market

  • Defining your points of differentiation 
  • Branding and marketing your products
  • Pricing your products
  • Selling your products


Module 4: Managing your business 

  • Determining your personel model
  • Leading the organization
  • Administration 


Module 5: Projecting your financials

  • Financial forcasts
  • Capital requirements
  • Financial risks


Who is the coach?

Robin Nguyen is the CEO of IBI who created IBI from scratch. Possessing deep knowledge and passion on education and training combined with strong business development and marketing skills. Robin is an capable trainer in Business Development, Customer Service Management, Marketing Strategy and eLearning development.

Which teaching method to be applied? 

eClasses (Online coaching) eConversations (Live instructor training)
5 weeks: 25 hours 
5 weeks: 10 hours 

IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.

The chart shows a web-enhanced case-based activity in an IBI course with the requirement for the students to go through detailed and diverse procedures which shows the flow of a typical online case-based learning sequence in the course. The online activities were varied: web searching, reading of online resources, quizzes, learning games and group discussions…Many of the eLearning lessons activities are carried out independently integrated in our self-paced learning programs - eClasses but students’ performance is closely monitored by the teacher and contributed to course grades.

The activity sequence in Learning Activities Management System (LAMS) allowed the activities to become more structured in the following manner. The course is structured into different modules and lessons so that students learn them in order together with working with the suggested online resources and the links to the resources were placed in the LAMS sequence. 

Students learn and finish each lesson and when they feel that they are fully learned, they click the ‘next’ button to go to the next lesson and then the mini test when they have finished a whole module for the progressing analytics and evaluation. The students learn through the case materials, quizzes on comprehension and the associated questions…then they can submit their questions and exercises to the instructor who will receive students’ answers and exercises also through the same system.

The topics of the module will be further discussed in the live classroom training - eConversations, with various answers being compared and contrasted. Students then rethink about their own solutions. A learning project will be assigned after that for them to work in group to really comprehend and absorb the knowledge and skills.



The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.