Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.

And now more than ever, businesses, and leaders have opportunities to stand out, spread messages, and make change through storytelling.

How you will benefit?

  • Understand the importance of connecting stakeholders to business via business storytelling.
  • How to develop a story for Product and Business
  • Techniques of telling story

Who should attend?

This training program was designed for Entrepreneurs, Leaders, Public Speakers, Marketers, Advertisers, PR Professionals and Creative Professionals.


What will you cover?

Module 1: Why everyone love story?

  • Fables that your mom told you   
  • Learning and Growing Through Stories

Module 2: The power story in business world

  • The power of story
  • A strategic business story

Module 3: Story telling techniques

  • 5 story-telling techniques
  • Horses for Courses

Module 4: Being a good storyteller

  • Voice for atmosphere
  • Pacing of speech and the story
  • Using story structure to make presentations dynamic
  • Weaving your story into a business presentation

Module 5: Your business story

  • Story sequencing for building deep trust
         -  Who am I?
         -  Why am I here?
         -  What’s my vision?
  • What must a good story have?
  • Where to get the best material


Who is the coach?

Robin Nguyen is the CEO of IBI who created IBI from scratch. Possessing deep knowledge and passion on education and training combined with strong business development and marketing skills. Robin is an capable trainer in Business Development, Customer Service Management, Marketing Strategy and eLearning development.

Listen to see how Robin thinks about the course: 



Which teaching method to be applied? 

eClasses (Online coaching) eConversations (Live instructor training)
5 weeks: 25 hours 
5 weeks: 10 hours 

IBI Blended eLearning were designed to achieve a good balance within group learning and real time discussion, self-study and interactive learning which is conducted by competence based teachers and experts to completely replace classroom training.

The chart shows a web-enhanced case-based activity in an IBI course with the requirement for the students to go through detailed and diverse procedures which shows the flow of a typical online case-based learning sequence in the course. The online activities were varied: web searching, reading of online resources, quizzes, learning games and group discussions…Many of the eLearning lessons activities are carried out independently integrated in our self-paced learning programs - eClasses but students’ performance is closely monitored by the teacher and contributed to course grades.

The activity sequence in Learning Activities Management System (LAMS) allowed the activities to become more structured in the following manner. The course is structured into different modules and lessons so that students learn them in order together with working with the suggested online resources and the links to the resources were placed in the LAMS sequence. 

Students learn and finish each lesson and when they feel that they are fully learned, they click the ‘next’ button to go to the next lesson and then the mini test when they have finished a whole module for the progressing analytics and evaluation. The students learn through the case materials, quizzes on comprehension and the associated questions…then they can submit their questions and exercises to the instructor who will receive students’ answers and exercises also through the same system.

The topics of the module will be further discussed in the live classroom training - eConversations, with various answers being compared and contrasted. Students then rethink about their own solutions. A learning project will be assigned after that for them to work in group to really comprehend and absorb the knowledge and skills.



The ability to innovate is now a top priority for companies everywhere. The speed at which innovation occurs is accelerating, and consumers are hungry for the new products, services and experiences coming their way. But the economic climate still presents considerable challenges.